Services

K2M2 is ready to assist our clients with all aspects of managing the product life cycle as well as in selecting, implementing, and managing the infrastructure to run a digital media or information business. The list below is just a sample of the types of services we are prepared to provide.

Fractional Product Management Leadership & Training

Our consultants are experienced in the full range and breadth of the product management discipline. We can evaluate your current product management practices and put a plan in place to improve the impact that product management has on your business outcomes. If desired, we can remain on-site for an extended period to train your staff in product management best practices. We are also available to step into a temporary leadership role on an as-needed basis.

Business Strategy & Evaluation

Has your growth slowed and you aren't sure why? Do you want to enter a new market but aren't sure it will be a winning move? We can help you work through these and other strategic decisions. As a starting point, K2M2 consultants are experienced in applying Alex Osterwalder's methodology to add clarity to business discussions and decisions. The core elements of this toolkit are the Business Model Canvas and the Value Proposition Canvas. We run workshops with our clients to help them identify implicit assumptions, address gaps, and exploit opportunities related to their current and potential future business model.

Digital Product Development Roadmaps

Know where your business wants to go with digital? Now it's time for a coherent plan to get there. Our consultants are here to ensure you define the right strategic roadmap to make your business goals a reality. We can also assist with the execution on an ongoing basis. 

Site performance & customer insight

It is critical to have a clear and documented view of your target customer segments. We can lead the effort to create this using such as developing user personas, customer interviews, online surveys, or focus groups. The next step is an end-to-end audit of how users interact with each of your businesses touch points - web, apps, and any other digital or offline experiences. At the end of the process we provide an action plan with concrete steps to improve customer satisfaction and business performance.

Martech Selecton & Implementation

With more than 5,000 vendors hawking there wared, the world of marketing technology, or MarTech, is complex and challenging to navigate. Sadly, all too often companies fall victim to Shiny Object Syndrome (Objectivius Shinium Syndromus). Let us help you avoid this fate by developing a marketing stack roadmap that ties back to your business objectives. Once the plan is in place, we can assist in vendor selection, contract negotiation, and implementation. 

Website CMS Consulting

There is no best, one-size-fits-all content management system (CMS). We don't get caught up in the quasi-religious passions of proponents of one platform versus another. Instead, we help you define your business objectives and select the solution that is right for your business. One that works efficiently for your staff, that delivers a compelling end-user experience, and, most importantly, that fits within your budget. 

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