K2M2 is ready to assist our clients with all aspects of managing the product life cycle as well as in selecting, implementing, and managing the infrastructure to run a digital media or information business. The list below is just a sample of the types of services we are prepared to provide.
Product Management Leadership & Training
We can evaluate your current product management practices and put a plan in place to improve the impact that product management has on your business outcomes. If desired, we can remain on-site for an extended period to train your staff in product management best practices. We are also available to step into a temporary leadership role on an as-needed basis.
Do you really know and understand each of your target customer segments? We use tools such as customer interviews, online surveys, and focus groups to define user personas. The next step is an end-to-end audit of how users interact with your products and services. At the end of the process we provide an action plan with concrete steps to improve customer satisfaction and business performance.
Business Strategy & Evaluation
Has your growth slowed and you aren't sure why? Do you want to enter a new market but aren't sure it will be a winning move? We can help you work through these and other strategic decisions. We run workshops with our clients to help them identify implicit assumptions, address gaps, and exploit opportunities related to their current and potential future business models.
The world of marketing technology, or MarTech, is complex and challenging to navigate. Sadly, all too often companies fall victim to Shiny Object Syndrome (Objectivius Shinium Syndromus). Let us help you develop a MarTech roadmap designed to achieve your business objectives. Once the plan is in place, we can assist in vendor selection, contract negotiation, and implementation.
Product Development Planning & Execution
Know where your business wants to go with digital? Now it's time for a coherent plan to get there. Our consultants are here to ensure you define the right strategic roadmap to make your business goals a reality. We can also assist with the execution on an ongoing basis.
CMS Selection & Implementation
There is no best, one-size-fits-all content management system (CMS). We don't get caught up in the quasi-religious passions of proponents of one platform versus another. Instead, we help you define your business objectives and select the solution that is right for your business. One that works efficiently for your staff, that delivers a compelling end-user experience, and, most importantly, that fits within your budget.